Social Media: A Market Brief

Semantic Markup is more important than you may think

Semantics refers to the ability to use a word in a way that properrly aligns with the meaning of the word. HTML tags have semantic meaning in relation to the way that part of the page relates to others. The element itself has information about the type of words or content contained within the tags of the element. Examples of this can the ' h1' element, ' footer' , ' nav', etc.

Semantic Markup

According to Bruce Lawson, the semantic use of HTML elements "enhances accessibility, searchability, internationalization, and interoperability." Basically, semantic HTML elements make websites accessible for all visitors, no matter the different ways that they may be accessing the content.


Section 508 of the Rehabilitation act requried federal agencies to make their websites accessible to people with disabilities. This law made semantic HTML markup incredibly important and widely used. Semantic markup allows those with vision or other disabilities to still access and use the internet.

Search Engine Optimization

By using semantic markup in your web page, you are allowing search engines such as Google, Bing, and others, to easily index the content of your site and present it to the user who completed the search request. The search engine has to search through the entire site for the search string that was entered, and semantic markup allows this entire process to complete faster, pushing your website higher on the search result list.