In society today, technology is at the heart of everything we do. With the multitude of devices at our disposal, the possibilities are endless. However, one form of technology that has been continuously reinforcing its dominant role in the market today is gaming consoles. Gaming consoles have been on a steady incline regarding market share due to their rising popularity, which can be heavily attributed to the various consoles available as well as the competitive games in the market. Although the options are endless they are currently three competitors that comprise most of the market, they are: Sony, Microsoft, and Nintendo. Their systems are currently responsible for comprising more than half the market share of gaming consoles. I will go into further insight to analyze each device and provide you with a full break down of the main option being provided by each competitor.