In the past few years we've seen many significant negative and positive events that have happened in the world. Technology has developed significantly in terms of keeping us safe. Video surveillance is one of the most strongest markets in the economy. There are many different types of video surveillance cameras, that every market in the economy all has the right camera for them. Whether it be retail, healthcare, or hospitality, there are many different video surveillance cameras out there to fit the needs of each market.
In the past few years we've seen many significant negative and positive events that have happened in the world. Technology has developed significantly in terms of keeping us safe. Video surveillance is one of the most strongest markets in the economy. There are many different types of video surveillance cameras, that every market in the economy all has the right camera for them. Whether it be retail, healthcare, or hospitality, there are many different video surveillance cameras out there to fit the needs of each market. According to Rick Delgado in his article, "From Edison to Internet: A History of Video Surveillance", the first video surveillance camera was made in 1880 by Thomas Edison and William Dickson. It was actually a movie camera, but it recorded and saved video, which would be considered a video surveillance camera. Their first public demonstration was in 1893, and this planted the seed for video surveillance. Delgado also states that in 1939, portable video cameras appear, as this was the beginning of the World War 2 era. These were the cameras that could be held with one hand and has a handle used for spinning the tape inside of the camera. "Covert surveillance was made possible, because for the first time in history, a camera could be used without drawing any attention" Delgado writes.
From 1960-1970, public video surveillance became more prominent. The British starts publically using video surveillance around their cities. As written in VinTechnology's website, in 1964, "Liverpool police experiment with four covert CCTV cameras in the city's center." They also write that in 1965, "British Railways installs cameras to watch tracks near Dagenham that had been vandalized." These cameras were starting to be used to for general security purposes, such as stopping shoplifters, vandalism, and tracking down criminals. Now in the present day, we see many different types of video surveillance that are used everywhere. In malls, schools, homes, and on the streets, video surveillance is used today to keep the world safe. We can now see cameras that are waterproof and can be placed outdoors. On www.safewise.com, it says that outdoor cameras are "designed to capture wider exterior views and accommodate the full range of outdoor lighting conditions." These help keep surveillance in the streets and night with their infrared night vision, or even motion detection to save battery. There are also video surveillance cameras called varifocal cameras. These cameras "allows the operator to zoon in or out while still maintaining focus on the image" and said by CEPro. PTZ (Point/tilt/zoom) dome cameras also the operator to move up, down, left, or right. There are many more cameras, but there are also options if willing to pay more, to get High-Definition cameras to get better image. These cameras are often used in casinos to catch those who plan on cheating.
Video surveillance, according to Security Sales & Integration (SSI) website, is supposed to reach $42.81 Billion within the market by 2019. This is because of all of the recent events for past few years, we need to be more on the look-out for those who are harmful to others. Video surveillance has been on the rise in the market. We have seen many terrorist attacks, mass shootings, and a lot of other harmful incidents. These events call for more surveillance in the transportation market. SSI states, "the transportation market, which encompasses city surveillance, public transits and highways, is the largest segment among end user application areas." Other markets that need video surveillance is the retail, hospitality , stadiums, and healthcare. The growth rate is expected to increase a compound annual growth rate of 19.1% by 2019. SSI Staff also write that "growing installations of IP cameras and need for surveillance cameras with better video quality is driving the demand for IP based video surveillance systems, globally." This means the more need and use for video surveillance cameras, the higher it will be in the market. It has been reported that North America was the largest market in terms of revenue generation in 2012 and accounted for around 35% share of the video surveillance market. Considering the major event we've had that are terrorist related, it only makes sense that we have the largest share. Keith Drummond, senior director of sales in IDIS America says, "Events such as the San Bernardino shootings have refocused attention on real threats to areas where people gather, including large public spaces and campuses, an already ongoing conversation regarding terrorism and homeland security has intensified, as has an appreciation of the role of video surveillance in both identifying and neutralizing threats, and providing detailed documentary evidence to law enforcement in the wake of incidents." We are a large mixing bowl of many different ethnicity and races, which call for multiple markets, which also call for more video surveillance. The second largest with 31% share is Asia Pacific. SSI states that "the region is expected to be the fastest growing market during the forecast period, growing at a CAGR of 23.4% and registering a market size of $17.2 billion in 2019. Growth in the Asia Pacific market is mainly spurred by demand from China." With all the manufacturing going on in China, it is not surprising to see that they are the reason why Asia Pacific has the second largest share in the video surveillance market. They must make sure that their workers do not buy and sell at their own risk and profit from organization's hard work.
Now which company holds the largest share? It is hard to say because there are a lot of different successful companies to manufacture video surveillance systems. According to www.memoori.com in their article, "Cracks in Foundations of the Video Surveillance Business could be the Cause for Concern", "Hikvision is by far the larger of the two companies with a world market share of around 26%, whilst Axis Communications the largest western manufacturer of IP video surveillance equipment in 2015 had a share of around 5.5%. Whilst there is some doubt that Hikvision sales only include product sales, the market share gap will widen by the end of 2016." Other important names include Honeywell, Dahua Technology, Canon Inc, Bosch Security, Pelco, Panasonic, and others. These brands you will see more in retail stores that sell for home security such as Best Buy, or HH Greg.
Competition among these companies have increased in the past years. Derick Rice, author of the article "States of the Market: Video Surveillance", on www.sdmmag.com, writes "Greater reliance on networks has also brought increased competition, primarily the form of IT value-added resellers, a trend that should continue, Cropley says." Jon Cropley is a principal analyst of Video Surveillance & Security Services. "Network video surveillance equipment is relatively easy to physically install; however, it does require an in-depth understanding of how these cameras will affect the network they are connected over. This knowledge is already present in IT integrators and VARs." The fact that video surveillance cameras require a greater knowledge in network connections and IT network, companies are forced to be competitive and develop cameras that do not take up bandwidth, and are easy to understand their network connections. There are more "savvy end users" within the technology world in the present day. Consumers are demanding more from the video surveillance markets especially with the pace that technology is changing. Tom Cook, vice president of sales and marketing of Samsung Techwin America, says "End users are doing a lot more detective work and investigation of what they should buy because there's so much technology in the marketplace, and a lot of discrepancy in what people are telling them is best." Consumers are demanding cameras with actionable intelligence, according to Sam Nacify. Videos are no longer as important as layering videos. Tom Cook says, "If something was holding back growth, I believe that might be technology. A lot of companies are waiting for the adoption of H.265 to make purchases. They don't want to jump into 4K because of bandwidth and other concerns, so they're sticking with the lower-priced solutions that are cheaper." The video surveillance market is ready to make changes within their technology, but it's the technology outside from video surveillance that is slowing them down. This creates more competition among the different companies in the video surveillance market.
The video surveillance market calls for long-term success within the economy. Technology is advancing at such a fast pace and consumers are demanding for more, which only means companies will always find a way to give consumers what they want. Hank Monaco, vice president of marketing at Tyco Integrated Security, says "security has always been a hyper-competitive environment and market. Some outside competition can make us better at what we do. We have to raise our game to make sure we have the best technology and the best workforce so we can serve our customers well." The video surveillance market is aware of these new savvy users and also aware of the major attacks that have been happening in the world. Their market will only increase in the next few years due to all the demand they are getting.
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