Google, still widely considered “the most popular search engine by far” (Sullivan), has been an innovative leader of the industry for years. They have faced significant competitors, but none have significantly impacted their market place.

By December 2012, Google still had 65.2% of the global number of searches (Sullivan). That’s an extremely large percentage considering different countries have different cultures and being so marketable globally is a large part of what makes Google so successful. By 2011, search engines were extremely useful and popular in being an intermediary between users and the websites they were searching for.