As the presence of technology increases in modern day lifestyles, the need for organization and content filtering online is a must. Today, search engines are used widely throughout the world for queries simple and complex alike. Search engines have taken themselves to a new level by providing differentiated services, electronic devices, and reliability. Google has been at the top of the search engine market for the past couple of years and continues its success by expanding its reach to almost everything technology related. Google has developed applications, phones, software, self-driving cars, and even intelligence assitants. Google dominates the search engine industry and is looking to dominate the constantly evolving technology industry.