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Google: The most popular search engine in the US

How Google Got its Start

Google began as nothing more than a college thesis for a Ph.D. program. Two Stanford students, Larry Page and Sergery Brin, decided to stray away from traditional ranking methods used by other search engines. Instead, they put their focus into the primary links. Thanks to investors, such as Jeff Bezos, Google launched in 1996. Google then went on to be one of the most popular search engines!

Search Engine Market Share

According to Digital Information World, in the US, Google occupies an 87.6% share in the searh engine market. Google is not only the biggest, most used search engine in the US, but in the world as well. In 2019, Google had a global market share of over 90 percent! Oberlo reported Google having a search accuracy and speed that is believed to be one of the main reasons for its popularity. They are able to produce such clear, simple results due to Google's ability to produce relevant websites.

Market Share Comparison

Google’s Seach Engine Optimization (SEO)

Search Engine Optimization,

best defined by Oxford Languages, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Websites can generate traffic through social media, paid advertisements, and etc. Even though there are various ways to generate website traffic, a majority of it comes from search engines. Not only will the optimization of a website help to extend the reach, but it will also help to produce better quality. When it comes to Google, their SEOS are what other search engines use as a blue print.As mentioned earlier, Google’s most distinguishing, popularized factor is its ranking method. Usually, search engines will crawl the web to find different websites to add to their index. From there, the index is analyzed for the best results when a search is preformed. There is many thigs that Google takes into consideration when it comes to ranking. These things include, but are not limited to:

  • Domain Age
  • A website's provided content and insights
  • A page's loading speed
Google SEO Breakdown