Social Media is becoming more prominent to an individual in the 21st century because it allows users to stay connected with the world. It is part of our daily lives because these platforms allows us to post, share, upload, and stream from a device. By definition, social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.
The definition of social media is very broad but this is as specific as it gets without targeting a subcategory of a social media. There were a limited number of interactive sites like CompuServe, AOL, and SixDegrees but social networking did not hit the stride until the early 2000’s. In 2002, the launch of Friendster really advanced the use of social media. Friendster refined the similar concept to SixDegrees.com and promoted the idea of the sharing of online community within people who share common bonds. Little after, Friendster is no longer operating as a social networking site due to technical difficulties and questionable management decisions. A year later, LinkedIn was introduced as a networking resource for business people. LinkedIn took a more serious approach to the social networking phenomenon as it served as a professional site to help business people connect with other business professionals. LinkedIn boasts more than 297 million members ranging from students to recruiters, and professionals. Now, when people think about social media, Facebook is the first platform they think of and rightly so. Facebook was launched in 2006 and currently possess more than 1.3 billion active users. This social networking site has been dominating the social media networks due to its easy capabilities to connect and share with family and friends online. After the release of Facebook, many applications like Instagram, Tumblr, and Pinterest have been developed but Twitter is a platform that is most commonly used besides Facebook. Twitter serves as an online news and social networking platform which users interact with messages known as “tweets”. As of 2016, 319 million people were actively using Twitter. Present day, Facebook and Twitter continue to dominate the social media networks and will only continue to do so.
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