GPUs have evolved rapidly creating a high growth market. They have diversified their usage ranging from personal use and gaming to being used for smartphones and cryptocurrency. I will be taking a look at the Top brands and Manufacturers and then give a quick take on the market's current situation. The biggest driving forces for this today are evolving graphics in games, augmented reality (AR), virtual reality (VR), and the rise of artificial intelligence (AI). The global GPU market is expected to reach $150 billion by 2022. Historically a lot of demand for GPUs came from the gaming market, but things have changed. Brands see that part of the market as a low-volume high-margin niche. To my surprise, the biggest share of the market comes from integrated GPUs. Not from notebooks, but from the majority adoption of smartphones and tablets. The leaders in this part of the market are not who you expected. There's PowerVR who processors were used in some Apple products. Qualcomm is at the top with having its Adreno GPU integrated into many smartphones.
The top two brands in the GPU market are Nvidia and AMD. Intel is in the brands in the GPU market are Nvidia and AMD. Intel is in the market, but its focus has mostly been towards integrated GPUs. However, they plan to release a Graphics Card soon that is supposedly not for gaming, this could allow them to penetrate the market and compete with Nvidia and AMD. Both Nvidia and AMD make gaming and workstation GPUs. Both of the brands have licensed their GPUs to be made by authorized manufacturers. Depending on who is making them they may implement their own customized PCB layout to lowercosts or increase performance. The Top manufacturers for Nvidia and AMD cards are ASUS, MSI, Gigabyte, Saphire, and EVGA. You won't find GPU performance to be similar amongst these manufacturers. Different brands use their own layout which allows them to offer different specs and features. This is the reason why you find the same GPU from a different brand for a different price.
Personally, As of right now I find the market or industry to be stagnant. Yes, each brand is coming out with newer GPUs. Yes, the newer GPUs are an improvement from the previous ones, but not by much. The pricing for the new ones doesn't match the performance to justify how expensive they are. One reason for the pricing is that new GPUs have Ray Tracing Capabilities. It looks great to the eyes of the consumer and it looks great on paper, but not many game developers have adopted the usage of it, which makes it seem too ahead of its time. Another reason for the high prices and what many consumers see as "The worst moment in the history of GPUs" is the rise of Cryptocurrency. Due to a GPU's power potential, it has become more useful in blockchain mining compared to a CPU due to its speed and efficiency. The rise in value for cryptocurrency caused a shortage in the market which skyrocketed the prices. People would sell a graphics card worth $400 for up to $1000. Nvidia and AMD saw what was going on and decided to make their newer models go for the same price as what the previous ones were being sold for. They are even going as far to put out new GPUs at the same speed as Apple with their iPhone releases. This has left consumers unhappy and unless they desperately needed the upgrade they would just stick with what they have. AMD was late to the high-end market and always keeps the costs a few hundred dollars than Nvidia. Nvidia always answers back by price matching or coming out with a lesser performing product for the same price. What I see happening in the future is a lack of growth in the market. It will hurt these two competitors and they will eventually start to lower their prices of older models and cannibalize the new ones.
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